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How We Built a Digital Sales Engine That Delivered ₦50M+ in Revenue for a Consumer Products Brand.

Nosak Farm Produce Limited needed more than visibility for Nosak Famili Oil. We built a connected digital ecosystem that moved people from first impression to product interest, distributorship enquiries and measurable sales.

ClientNosak Farm Produce Limited
IndustryFMCG / Consumer Products
ServiceDigital Marketing
Nosak Famili Oil influencer campaign content in a kitchen setting
Influencer-led contentTrust first. Conversion next.
Nosak Famili Oil product family on a white background
Client-confirmed sales₦12MGenerated in three months
Campaign reach400K+Across Meta
SocialManagement + Content
Creator StrategyInfluencer Marketing
GrowthMeta + TikTok Advertising
ConversionAI-Powered Landing Page
01 · The Challenge

Visibility was not enough. The brand needed a path to sale.

Nosak Farm Produce Limited needed a digital ecosystem that could build awareness, promote distributorship opportunities and turn social activity into qualified business action.

Nosak Famili Oil product range displayed in a kitchen
THE PRODUCTNosak Famili Oil
01

Build meaningful awareness

Establish a stronger presence across social platforms and introduce the products to wider, relevant audiences.

02

Promote distributorship

Give potential partners a clear route to understand the opportunity, enquire and register genuine interest.

03

Create a conversion path

Connect content and advertising to a real landing experience instead of letting attention end at views and likes.

02 · Our Solution

We built one full-funnel campaign across three connected phases.

Influencer content built trust. Paid media scaled that trust. A conversion-focused landing experience gave qualified prospects somewhere useful to go.

Influencer holding Nosak Famili Oil during campaign content production
Influencer / UGC

Content that made the product feel real.

Creator-led product content helped the campaign earn attention through people, context and trust rather than straight promotional messaging alone.

nosakfamili.example
NOSAK FAMILI
DISTRIBUTOR OPPORTUNITY

Grow with a trusted consumer brand.

Learn about the opportunity, ask questions and register your interest.

AI Sales AssistantHow can I help?

Ask about products, distributorship and next steps.

AI-powered sales landing pageBuilt to move campaign traffic toward enquiries and sign-ups.
01
FOUNDATION

Set the foundation.

Onboarded influencers, finalized content agreements and built the brand’s core campaign assets, including an AI-powered sales landing page and a new TikTok presence from scratch.

  • Influencer onboarding
  • Content agreements
  • TikTok launch
  • AI sales landing page
02
AWARENESS

Scaled awareness.

Rolled out influencer-led promotional and UGC content, launched paid advertising across Meta and TikTok, and expanded the brand into a younger, faster-moving audience segment.

  • Influencer content
  • UGC rollout
  • Meta advertising
  • TikTok advertising
03
CONVERSION

Drove engagement and conversions.

Ran a TikTok screenshot-challenge giveaway, amplified content with targeted ads and pushed qualified traffic toward distributorship sign-ups and product inquiries.

  • Screenshot challenge
  • Targeted amplification
  • Distributor sign-ups
  • Product enquiries
03 · Campaign Results

Attention became measurable business activity.

Across social, influencers and paid media, the campaign generated reach, engagement, conversations and qualified distributorship interest.

Qualified leads30+

Qualified distributorship leads.

Call enquiries300+

Generated directly from paid ad campaigns.

Chat messages220+

Campaign-generated conversations.

Engagements11,870

Measured campaign engagements.

Influencer-led UGC80,000+

Reach generated by influencer-led UGC content on Instagram.

2,000+engagements
Performance insight

Trust-building content outperformed straight promotional posts.

Influencer-led UGC alone drove 40,000+ reach and 2,000+ engagements on Instagram, showing the value of credible, human-led product storytelling.

04 · Outcome Tallied With Client

The campaign moved beyond marketing metrics into business results.

In three months, Nosak Famili moved from needing stronger visibility to having a digital foundation that produced sales, distributor growth and a measurable pipeline of interest.

Nosak Famili Oil product family on a white background
Sales generated₦50M+Client-confirmed revenue outcome
Successful distributors onboarded50
Distributorship interests537
Total engagement calls712Across social, ads and influencer content
05 · Why It Worked

Every channel had one job inside the same sales system.

The results came from treating every touchpoint as connected, rather than running influencers, ads and landing pages as separate activities.

01

Influencer Content

Built trust and product familiarity through human-led stories.

02

Paid Advertising

Scaled the strongest messages into larger, targeted audiences.

03

AI Sales Page

Turned campaign attention into clear next steps and enquiries.

04

Sales + Distributors

Converted digital interest into measurable commercial outcomes.

Nosak Famili Oil influencer campaign content in a kitchen setting
06 · The Outcome

A sustainable digital foundation, not a one-off campaign.

In three months, Nosak Famili went from a brand needing visibility to one with a working digital foundation that could continue supporting awareness, enquiries, distributors and sales.

Real sales₦12M generated
Real distributors17 successfully onboarded
A live AI-feature sales pageReady to keep supporting scale
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Ayo Essien, CEO, WebEdge
Ayo EssienCEO, WebEdge