About PPC Marketing
Pay-per-click marketing is not a new player in the Internet marketing world. These campaigns allow you to create ads which are posted on Google, other search engines or social media sites. The ads run based on the keywords you select, and you are only charged when a link is clicked. This can help you grow your online traffic quickly, with highly targeted, effective traffic drawn directly from the search terms the visitor used.
PPC advertising can be highly effective in reaching your target market if your campaigns are run well. Here are some places where you can utilize this marketing tactic as you seek to grow your online reach:
- Google AdWords – Google AdWords is, by far, the most commonly used PPC technique. The AdWords system allows you to bid for keywords for which you create ads that will show up on the Google results pages. If you bid smart and choose the right keywords, Google AdWords campaigns can give you guaranteed rankings on the search engines.
- Facebook and Instagram – Facebook offers a number of paid advertising options, and PPC advertising is one of those. What makes these interesting is the way you can target your audience based on the information recorded in their profiles and choose where the ads appear. Through a Facebook PPC campaign, you can also target Instagram. These are the sites where people spend a significant amount of time, so they are worth targeting with your marketing efforts.
- Bing, Amazon, Next Door, eBay – When it comes to PPC campaigns, just about any popular site has some form of pay-per-click advertising, including these four. Smartz will help you determine which platforms will best meet your target market, and then help you design campaigns to do just that.
Each of these platforms requires specific knowledge of the platform and its respective advertising methods, proper target audience and keyword research, and continuous campaign management skills in order to create an effective marketing campaign. WEBEDGE is ready to assist your business in each of these, so you can have effective campaigns that reach your audience and increase your traffic or revenue.
